Episode 1Influence Is the New Currency
Scott Dunn (Dream Entertainment) and Romeich Major (Romeich Major Marketing)
Authenticity, influence and modern leadership in emerging industries.
Six conversations that let NCB's people get to know their new President & CEO. Produced by Adtelligent, ready to launch on Thursday 5 November 2026.

We recommend Episodes 1–4 in our studio and Episodes 5 and 6 at NCB, at Signature: J$14,321,698 before GCT (J$16,469,953 with GCT), J$2,532,406 less than filming everything at NCB.
AI concept reel · 33 seconds, no sound. AI concept footage that shows the direction, not the final production. Sheree Martin and Hon. Michael Lee-Chin appear as AI likenesses based on their official portraits. No likeness is used beyond this proposal without written approval from their offices.
Have a thought? Use Add a thought on any section, or Your thoughts at the bottom right. Sign in once; your note comes to Craig by email.
You asked for three levels of production (stripped-back, mid-range and full) and for both filming routes: our studio and NCB's own spaces. Both are priced below, along with the blend we recommend.

Help NCB's people know and trust their new President & CEO. It should feel like a conversation between friends and leaders, not an advertisement or a corporate address.
NCB employees, through the atrium screens, Teams, Toast, WhatsApp and NCB's closed YouTube group.
Selected clips for NCB's social channels, chosen by NCB's brand and marketing team.
Authenticity. Staff know Sheree's cadence and candour, and the production has to protect it.
NCB's first woman CEO, new in the role. Staff want to know who she is and how she thinks, and many people are glad to see a woman lead the bank. This lets them meet her properly.
Every episode plays on the atrium screens, Teams, Toast, WhatsApp and the closed YouTube group, with 35 captioned clips for phones and My Question for NCB to bring staff into the show.
As your team said on our call, the conversation with Hon. Michael Lee-Chin has global appeal. Clips of the two of them for NCB's 190th can reach well beyond the bank, and at Premiere there is an external cut and trailer for NCB to share.
Episode 1 lands on 5 November, early in Sheree's tenure, and The Legacy marks NCB's 190th anniversary. A first season now sets the tone for the next one.
Each episode runs 30–45 minutes. Episode 5 runs up to an hour and is released in two parts.
Episode 1Scott Dunn (Dream Entertainment) and Romeich Major (Romeich Major Marketing)
Authenticity, influence and modern leadership in emerging industries.
Episode 2Sanya Goffe and Paige Golding
Ambition, wellbeing, family and purpose.
Episode 3Kevin Kennedy and Rashidi Thomas (GiftMe)
Courage, creativity and leading transformation.
Episode 4Three generations of NCB team members
A roundtable on culture, mentorship and the future of work.
Episode 5 · The flagshipHon. Michael Lee-Chin, Chairman, NCB Financial Group
Stewardship, legacy and building institutions that endure, for NCB's 190th anniversary.
Episode 6Five or six players from NCB's Business House division-winning football team
Teamwork and winning together.
About five minutes. Sheree shares one defining moment from her career and the practical lesson she took from it.
Every guest leaves one question for the organisation. We cut each as its own clip so staff can respond, and staff answers, filmed by NCB as vox pops, can feature from Episode 2.
Release cadence: one release a month from 5 November, as Sheree asked. Episode 5 is released in two parts. If NCB splits other long conversations in two, one part a month stretches the season towards 12 months.
Four questions we would ask you in the room. Tap one to answer it in Your thoughts; it goes straight to Craig.
The look follows the style you preferred, Aspire with Emma Grede, rather than The Diary of a CEO: lounge chairs, no table between them (Episode 4 is a roundtable), and Sheree seen in full, with her posture, her style and how she reacts. We carry it into every episode, in our studio and at NCB.

Morning: skylight, palms and a fresh, bright look.

The atrium by the slate wall, with the glass lifts and stone balconies.
The same real set in front of backgrounds captured in NCB's own spaces: one at Essential, three at Signature, more at Premiere. Each episode can have its own world, with no rebuild.
Every set frame in this section is an AI concept, made to show the look.


The wall behind Sheree is where the show's name lives on camera. At NCB it is a physical set piece on the atrium floor. In our studio the same design is built into the virtual background, or can stand as a real piece in front of it. Pick the design, or mix them by episode.

Brass on wood slats: IN GOOD COMPANY with Sheree Martin in polished brass on a walnut slat wall, with a small NCB mark. The slats also soften the echo.
Every tier has three Netflix-approved 6K cinema cameras: a wide, one on Sheree and one on her guests. We switch live and record every camera separately, so the edit can reframe and rebalance voices. Premiere adds a fourth, roaming camera.




NCB's first woman CEO in conversation with the Chairman of NCB Financial Group, to mark NCB's 190th anniversary.
This episode gets its own Saturday and its own budget line in every route and tier, with a cinematic treatment at Signature and Premiere. We'll set the date with the chairman's office; it doesn't need to follow the episode order, so it can open the anniversary year if NCB prefers.

Sheree greets Mr Lee-Chin as he steps out of the glass lift, and they walk through the building together.
Out along the fifth-floor terrace, with New Kingston and the Blue Mountains behind them. Wireless lapel mics; a gimbal at Signature and Premiere.
Seated in the wood-panelled chandelier room or on the chairman's floor (to confirm with the chairman's office), up to 60 minutes, released in two parts.
A small audience in the room, such as long-serving staff, retirees or NCB Foundation scholars. It turns the conversation into an occasion; we'll quote once numbers are agreed with the chairman's office.
AI concept loops, not real footage. Sheree Martin and Hon. Michael Lee-Chin are AI likenesses based on their official portraits; everyone else is fictional.
Six strong conversations are the core. These pieces get staff talking about the show before, during and after launch. Most are already in the tiers.
In the week before 5 November, the teaser loops on the atrium screens and goes out to phones. It is included at Signature and Premiere, and costs J$135,000 at Essential. On launch day, Sheree can introduce Episode 1 at a short screening in the atrium, streamed to branches on Teams. NCB's events team may prefer to host it; if you'd like us to run the screens, sound and stream, we will quote once the format is set.

Every episode comes with vertical, captioned clips: a short episode promo, Sheree's Lessons from the Journey and each guest's My Question for NCB. That is 5 edits an episode and 10 from Episode 5, at every tier, and more at J$34,000 each.
My Question for NCB becomes a loop: the guest asks, staff answer on their phones, and the best answers appear in the next episode.
Title cards, thumbnails and lower thirds share one palette, typeface and set world, so every release is recognisably In Good Company in a feed or on the atrium screens. The cup, talking cards and mic flags carry the same identity on set. Their artwork is in every tier; at Signature and Premiere we make the props too, and they stay with NCB.

A horizontal master for the atrium screens, Teams, Toast and the closed YouTube group, plus mobile-friendly files for WhatsApp. Chapters at Signature and Premiere.
At Premiere, Episode 5 also gets an external cut and a trailer, so NCB can share Hon. Michael Lee-Chin's conversation with Sheree for the 190th anniversary.
The closed YouTube group is where staff watch. With NCB's approval, the best moments can also reach the public, the diaspora and the Chairman's audience abroad.
YouTube promotion is optional. We quote it as one line, sized to the reach you want, and report the results on the shared results page.
We measure it together. Before launch we agree a few simple measures with you. After each release NCB shares the figures from its own channels, and we put them on one shared results page both teams can watch, so we can see what staff respond to and shape the next episode around it.
One thing for NCB IT: staff will want to watch from home, so the closed YouTube group needs to allow staff access outside the office.
The frames above are concepts. This is real: our studio, our cameras and conversations we have produced for clients.
Adtelligent Studios in 94 seconds, with sound: the stage, the keyer, the cameras and the control room, with work for JDIC, the Students' Loan Bureau and others.
A weekly conversation series that ran to 80 episodes, produced by Adtelligent.
The State Minister's tour of the studio, control room and soundproofed room.
Read ↗The studio is the lowest price at every tier. We recommend Route C, which keeps that saving for four episodes. The Chairman's conversation and the football team are filmed in NCB's own spaces; the guest conversations are filmed in our studio on backgrounds captured inside NCB.
How the studio keeps NCB's sense of place, step by step: How virtual production works.
Five spaces in the building, on location or as studio backgrounds. We'll confirm each when we walk the spaces with NCB facilities.
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| Space | Best for | Why it works |
|---|---|---|
| The atrium floor, by the slate wall | Episode 6, the launch-day screening and the main studio background | Full height, with the glass lifts and stone balconies behind; the room-within-a-room handles the echo |
| The executive boardroom | Alternative studio background for Episodes 1–4; back-up location for any episode | Black feature wall with a screen and a marble table; quiet and easy to control |
| The wood-panelled chandelier room | The Episode 5 conversation | Panelling, chandelier and display cabinets give the 190th-anniversary heritage feel |
| The fifth-floor terrace | The Episode 5 opening walk-and-talk, and B-roll | Bougainvillea and a view over New Kingston to the Blue Mountains; best in late-afternoon light |
| The wood-slat meeting room | Studio background or location for the Episode 4 roundtable | A warm wood-slat wall and a long table already in place |
Everything in front of the camera is real: Sheree, her guests, the chairs, the rug, the cups. Only the background is virtual, and the background is NCB, filmed in your own building. Our keyer puts it behind them live, so everyone sees the finished picture while we record.


Real frames from the Adtelligent Studios showreel.

On a quiet Saturday or after banking hours we film each background for about 8 minutes per camera angle, logging the lens, height and where the daylight falls.

Chairs, rug, tables, plants and NCB-branded cups and mic flags go on our pre-lit stage. At Signature and Premiere, the In Good Company title wall is built into the background.

Our Ultimatte 12 4K keyer and live switcher place each camera's matched NCB background in real time, so Sheree, the guests and the director see the finished picture on the monitors.

Three 6K cinema cameras and broadcast mics in a soundproofed room. Between episodes we change the background in minutes; nothing is moved and nothing echoes.

Graded, mixed and titled, with 5 social edits from every episode and 10 from the Lee-Chin episode.
The stage, cameras and lights stay rigged, and most of the set is virtual, so the studio episodes need no truck, no daily set-up and take-down and no building costs at NCB. At Signature the recommended route saves J$2,532,406 against filming everything at NCB; all five series episodes in our studio save J$4,071,947.
People seated in conversation, on virtual sets, filmed on the same stage, with the same keyer and cameras we would use for NCB.



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| Each shoot day | Our virtual production studio | At NCB |
|---|---|---|
| Before filming | Nothing to set up: the stage, cameras and lights stay rigged | About 3 hours to truck in, build the set and light it |
| After filming | Nothing to take down | About 2 hours to strike and truck out |
| The set | Real chairs, rug, tables and props; the title wall and NCB's spaces are in the background | A physical set, built and made to travel |
| Sound | A soundproofed room | Glass and stone echo; announcements, lift chimes and air conditioning paused while we record |
| Light | The same on every take | Daylight through the glass changes through the day |
| Between episodes | Minutes: change the background | About an hour to reset |
| Episodes a day | Three, so Episodes 1–4 and 6 take two days | Two at most, so they take three days |
| At Signature | You save J$4,071,947 | The higher cost |
AI concept frames of our studio set, the NCB backgrounds behind it, and the worlds we can build. Use the arrows, the thumbnails or your keyboard.
The same real chairs and props in front of virtual worlds. A world can match an episode's theme. Optional at any tier; we will quote per world.






Virtual recreations of places from Sheree's career, such as a 1990s Kingston bank branch or a utility control room from her years in the energy sector, so each Lessons segment sits where its story happened. J$164,000 an episode at Essential and Signature.


Every line, tier by tier, for each place we could film. Pick a route to see its figures. Each tier includes everything in the one before it. Amounts are in Jamaican dollars, before GCT.
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| What you get | Essential stripped-back | Signature mid-range · recommended | Premiere full production |
|---|---|---|---|
| Production and editingEpisodes 1–4 and 6 | Planning and guest briefs; 2 days on our virtual production stage at three episodes a day, with the stage left rigged and three Netflix-approved 6K cinema cameras with live switching and separate recording of each camera, lighting, broadcast sound and teleprompter; editing with sound polish and lower thirds; coordination6,142,678 | Same in every tier6,142,678 | Same in every tier6,142,678 |
| Studio savingproduction and editing | 10% off production and editing, because the stage, cameras and lights are ours−614,268 | 10% off production and editing, because the stage, cameras and lights are ours−614,268 | 10% off production and editing, because the stage, cameras and lights are ours−614,268 |
| Location lightingNCB days | Not needed: our stage is pre-lit— | Not needed: our stage is pre-lit— | Not needed: our stage is pre-lit— |
| Extra pre-production | Not included— | Set and wardrobe planning83,000 | Set and wardrobe planning, plus a director's treatment for each episode245,000 |
| Extra crew and lightingon shoot days | Not included— | A fuller lighting package on every shoot day112,000 | As Signature, plus a dedicated director and a fourth roaming camera503,000 |
| Extra editing5 episodes | Not included— | Colour grade, chapters and B-roll inserts265,000 | As Signature, plus motion graphics and a full grade732,000 |
| Set design and buildvirtual production, in our studio | Real chairs, rug and tables with NCB-branded cups and mic flags, in front of one NCB space filmed as the background433,000 | Real foreground set (chairs, rug, tables, plants, props) in front of NCB backgrounds filmed across three spaces, with the In Good Company title wall built into the background; branded cups and mic flags stay with NCB887,000 | Fully dressed foreground set in front of several NCB backgrounds and angles, with the title wall and branded screen built into the background; props stay with NCB1,454,000 |
| Set rig and strike1 location day (Episode 5) | Crew and truck to set up before and take down after each NCB day127,000 | As Essential, with more crew for the bigger set and dressing197,000 | As Signature, with a larger crew266,000 |
| Hair and makeupevery shoot day | One hair and makeup artist on every shoot day, Episode 5 included156,000 | One hair and makeup artist on every shoot day, Episode 5 included156,000 | One hair and makeup artist on every shoot day, Episode 5 included156,000 |
| Social edits25 in total | 5 vertical, captioned edits per episode975,000 | 5 vertical, captioned edits per episode975,000 | 5 vertical, captioned edits per episode975,000 |
| Series identitywhole season | Lower thirds, thumbnail template, simple open, cup and mic-flag artwork233,000 | Full open and close, My Question for NCB bumper, cup and mic-flag artwork434,000 | As Signature, with richer animation597,000 |
| Teaser and test cutbefore launch | Add-on: J$352,000 for both— | Season teaser and 5-minute test cut352,000 | Teaser, test cut and trailer492,000 |
| B-rollguest follow shoots | Footage supplied and cleared by guests or NCB— | Two half-day guest follow shoots640,000 | Three half-day guest follow shoots880,000 |
| Behind-the-scenes stillsshoot days | Not included— | Not included— | Stills photographer on every series shoot day285,312 |
| Lessons from the JourneySheree's segment | Filmed on the episode set; recreations J$164,000 an episode— | Filmed on the episode set; recreations J$164,000 an episode— | Virtual recreations of places from Sheree's career, one per episode982,000 |
| Speaker summariesper episode | Add-on: J$131,000 an episode— | Add-on: J$131,000 an episode— | A designed PDF for each episode786,000 |
| Episode 5 with Hon. Michael Lee-ChinThe Legacy · own day · 10 social edits | Seated conversation and simple walk-and-talk, edit in two parts, 10 social edits2,769,747 | As Essential, plus gimbal walk-and-talk, chandelier-room dressing and a cinematic grade3,152,747 | As Signature, plus Steadicam, focus puller, fourth camera, external 190th cut and trailer3,845,747 |
| Season total, before GCT | J$10,222,157 | J$12,782,157 | J$17,727,469 |
| Average per episode, before GCTThe season divided by six, Episode 5 included | J$1,703,693 | J$2,130,360 | J$2,954,578 |
| GCT at 15% | 1,533,324 | 1,917,324 | 2,659,120 |
| Season total, including GCT | J$11,755,481 | J$14,699,481 | J$20,386,589 |
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| What you get | Essential stripped-back | Signature mid-range · recommended | Premiere full production |
|---|---|---|---|
| Production and editingEpisodes 1–4 and 6 | Planning and guest briefs; 2 days on our virtual production stage and 1 day in the NCB atrium, three Netflix-approved 6K cinema cameras with live switching and separate recording of each camera, lighting, broadcast sound and teleprompter; transport; editing with sound polish and lower thirds; coordination6,670,098 | Same in every tier6,670,098 | Same in every tier6,670,098 |
| Studio savingproduction and editing | 10% off production and editing for Episodes 1–4, the episodes made in our studio−511,147 | 10% off production and editing for Episodes 1–4, the episodes made in our studio−511,147 | 10% off production and editing for Episodes 1–4, the episodes made in our studio−511,147 |
| Location lightingNCB days | A daylight-balancing lighting package, a gaffer, a grip and power on each NCB day346,000 | A daylight-balancing lighting package, a gaffer, a grip and power on each NCB day346,000 | A daylight-balancing lighting package, a gaffer, a grip and power on each NCB day346,000 |
| Extra pre-production | Not included— | Set and wardrobe planning83,000 | Set and wardrobe planning, plus a director's treatment for each episode245,000 |
| Extra crew and lightingon shoot days | Not included— | A fuller lighting package on every shoot day168,000 | As Signature, plus a dedicated director and a fourth roaming camera754,000 |
| Extra editing5 episodes | Not included— | Colour grade, chapters and B-roll inserts265,000 | As Signature, plus motion graphics and a full grade732,000 |
| Set design and buildvirtual production, in our studio | Real chairs, rug and tables with NCB-branded cups and mic flags, in front of one NCB space filmed as the background433,000 | Real foreground set (chairs, rug, tables, plants, props) in front of NCB backgrounds filmed across three spaces, with the In Good Company title wall built into the background; branded cups and mic flags stay with NCB887,000 | Fully dressed foreground set in front of several NCB backgrounds and angles, with the title wall and branded screen built into the background; props stay with NCB1,454,000 |
| The set in the atriumEpisode 6 | NCB's own sofa and stools, sound blankets and a rug108,000 | NCB's own sofa and stools, acoustic panels, a rug and a freestanding In Good Company panel258,000 | As Signature, fully dressed with plants, props and a branded screen408,000 |
| Set rig and strike2 location days (Episodes 6 and 5) | Crew and truck to set up before and take down after each NCB day254,000 | As Essential, with more crew for the bigger set and dressing394,000 | As Signature, with a larger crew532,000 |
| Hair and makeupevery shoot day | One hair and makeup artist on every shoot day, Episode 5 included208,000 | One hair and makeup artist on every shoot day, Episode 5 included208,000 | One hair and makeup artist on every shoot day, Episode 5 included208,000 |
| Social edits25 in total | 5 vertical, captioned edits per episode975,000 | 5 vertical, captioned edits per episode975,000 | 5 vertical, captioned edits per episode975,000 |
| Series identitywhole season | Lower thirds, thumbnail template, simple open, cup and mic-flag artwork233,000 | Full open and close, My Question for NCB bumper, cup and mic-flag artwork434,000 | As Signature, with richer animation597,000 |
| Teaser and test cutbefore launch | Add-on: J$352,000 for both— | Season teaser and 5-minute test cut352,000 | Teaser, test cut and trailer492,000 |
| B-rollguest follow shoots | Footage supplied and cleared by guests or NCB— | Two half-day guest follow shoots640,000 | Three half-day guest follow shoots880,000 |
| Behind-the-scenes stillsshoot days | Not included— | Not included— | Stills photographer on every series shoot day366,609 |
| Lessons from the JourneySheree's segment | Filmed on the episode set; recreations J$164,000 an episode— | Filmed on the episode set; recreations J$164,000 an episode— | Virtual recreations of places from Sheree's career, one per episode982,000 |
| Speaker summariesper episode | Add-on: J$131,000 an episode— | Add-on: J$131,000 an episode— | A designed PDF for each episode786,000 |
| Episode 5 with Hon. Michael Lee-ChinThe Legacy · own day · 10 social edits | Seated conversation and simple walk-and-talk, edit in two parts, 10 social edits2,769,747 | As Essential, plus gimbal walk-and-talk, chandelier-room dressing and a cinematic grade3,152,747 | As Signature, plus Steadicam, focus puller, fourth camera, external 190th cut and trailer3,845,747 |
| Season total, before GCT | J$11,485,698 | J$14,321,698 | J$19,762,307 |
| Average per episode, before GCTThe season divided by six, Episode 5 included | J$1,914,283 | J$2,386,950 | J$3,293,718 |
| GCT at 15% | 1,722,855 | 2,148,255 | 2,964,346 |
| Season total, including GCT | J$13,208,553 | J$16,469,953 | J$22,726,653 |
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| What you get | Essential stripped-back | Signature mid-range · recommended | Premiere full production |
|---|---|---|---|
| Production and editingEpisodes 1–4 and 6 | Planning and guest briefs; 3 days in the NCB atrium with three Netflix-approved 6K cinema cameras, live switching and separate recording of each camera, lighting, broadcast sound and teleprompter, rigged and struck each day; transport and building costs; editing with sound polish and lower thirds; coordination7,024,357 | Same in every tier7,024,357 | Same in every tier7,024,357 |
| Studio savingproduction and editing | Only when you film in our studio— | Only when you film in our studio— | Only when you film in our studio— |
| Location lightingNCB days | A daylight-balancing lighting package, a gaffer, a grip and power on each NCB day1,038,000 | A daylight-balancing lighting package, a gaffer, a grip and power on each NCB day1,038,000 | A daylight-balancing lighting package, a gaffer, a grip and power on each NCB day1,038,000 |
| Extra pre-production | Not included— | Set and wardrobe planning83,000 | Set and wardrobe planning, plus a director's treatment for each episode245,000 |
| Extra crew and lightingon shoot days | Not included— | A fuller lighting package on every shoot day168,000 | As Signature, plus a dedicated director and a fourth roaming camera754,000 |
| Extra editing5 episodes | Not included— | Colour grade, chapters and B-roll inserts265,000 | As Signature, plus motion graphics and a full grade732,000 |
| Set design and builda physical set, built to travel to NCB | NCB's own furniture with sound blankets, a rug and NCB branding, packed to travel619,000 | Custom wood-slat title wall with brass lettering, acoustic panels, furniture, rug and props, built flat-pack in road cases; branded cups and mic flags stay with NCB1,726,000 | Fully dressed custom set with a branded screen, built flat-pack in road cases2,833,000 |
| Set rig and strike4 location days | Crew and truck to set up before and take down after each NCB day508,000 | As Essential, with more crew for the bigger set and dressing788,000 | As Signature, with a larger crew1,064,000 |
| Hair and makeupevery shoot day | One hair and makeup artist on every shoot day, Episode 5 included208,000 | One hair and makeup artist on every shoot day, Episode 5 included208,000 | One hair and makeup artist on every shoot day, Episode 5 included208,000 |
| Social edits25 in total | 5 vertical, captioned edits per episode975,000 | 5 vertical, captioned edits per episode975,000 | 5 vertical, captioned edits per episode975,000 |
| Series identitywhole season | Lower thirds, thumbnail template, simple open, cup and mic-flag artwork233,000 | Full open and close, My Question for NCB bumper, cup and mic-flag artwork434,000 | As Signature, with richer animation597,000 |
| Teaser and test cutbefore launch | Add-on: J$352,000 for both— | Season teaser and 5-minute test cut352,000 | Teaser, test cut and trailer492,000 |
| B-rollguest follow shoots | Footage supplied and cleared by guests or NCB— | Two half-day guest follow shoots640,000 | Three half-day guest follow shoots880,000 |
| Behind-the-scenes stillsshoot days | Not included— | Not included— | Stills photographer on every series shoot day366,609 |
| Lessons from the JourneySheree's segment | Filmed on the episode set; recreations J$164,000 an episode— | Filmed on the episode set; recreations J$164,000 an episode— | Virtual recreations of places from Sheree's career, one per episode982,000 |
| Speaker summariesper episode | Add-on: J$131,000 an episode— | Add-on: J$131,000 an episode— | A designed PDF for each episode786,000 |
| Episode 5 with Hon. Michael Lee-ChinThe Legacy · own day · 10 social edits | Seated conversation and simple walk-and-talk, edit in two parts, 10 social edits2,769,747 | As Essential, plus gimbal walk-and-talk, chandelier-room dressing and a cinematic grade3,152,747 | As Signature, plus Steadicam, focus puller, fourth camera, external 190th cut and trailer3,845,747 |
| Season total, before GCT | J$13,375,104 | J$16,854,104 | J$22,822,713 |
| Average per episode, before GCTThe season divided by six, Episode 5 included | J$2,229,184 | J$2,809,017 | J$3,803,786 |
| GCT at 15% | 2,006,266 | 2,528,116 | 3,423,407 |
| Season total, including GCT | J$15,381,370 | J$19,382,220 | J$26,246,120 |
Estimates, open to discussion. Prices may go up or down as details are confirmed after we walk the spaces with NCB facilities: the level of set design and lighting, how much we move and set up each day, and the size of the crew. We are happy to negotiate, pass savings on to NCB and adjust once we have talked.
We recommend filming the four guest conversations in our studio, on backgrounds filmed inside NCB, and the two episodes that belong in the building, the Chairman's conversation and the football team, in NCB's own spaces. At Signature that is J$14,321,698 before GCT, J$2,532,406 (15%) less than filming everything at NCB. If price matters most, filming Episode 6 in our studio too brings the season to J$12,782,157, J$4,071,947 (24%) less. Same crew, cameras, tier and episodes either way.
Estimates now, one agreed price after the walk-through. Once we have walked the spaces with NCB facilities, we confirm one price for the agreed scope, and after that it changes only by a written change order you approve. Until then prices may go up or down as details are confirmed, and we are happy to negotiate, pass savings on to NCB and adjust once we have talked.
To show every line that changes, this table sets all five series episodes in our studio against filming everything at NCB. The recommended route sits between the two: Episode 6 in the atrium adds J$1,539,541 at Signature. Pick a tier. Lines marked Same cost the same wherever we film.
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| What it covers · Essential | All at NCBAt NCB | All in our studioStudio | You saveSave |
|---|---|---|---|
| Production and editingEpisodes 1–4 and 6. In our studio: three episodes a day over two days, with the stage left rigged. At NCB: two a day over three days, plus transport, building costs and half a day of crew time each day to set up and take down cameras, lights and sound. | 7,024,3577.02M | 6,142,6786.14M | 881,6790.88M |
| Studio saving10% off production and editing when you film in our studio, because the stage, cameras and lights are ours. | — | −614,268−0.61M | 614,2680.61M |
| Location lightingAt NCB: a daylight-balancing lighting package, a gaffer, a grip and power on every NCB day. Our studio is pre-lit. | 1,038,0001.04M | — | 1,038,0001.04M |
| Set design and buildAt NCB: every piece built for real and made to travel, with acoustic treatment for the atrium. In our studio the title wall and NCB's spaces are virtual, so only the foreground is built. | 619,0000.62M | 433,0000.43M | 186,0000.19M |
| Set rig and strikeAt NCB: crew and truck to put the set up and take it down every NCB day. In our studio only the Episode 5 day, which is at NCB on every route. | 508,0000.51M | 127,0000.13M | 381,0000.38M |
| Hair and makeupOne fewer shoot day in our studio | 208,0000.21M | 156,0000.16M | 52,0000.05M |
| Social edits (25)Episodes 1–4 and 6; Episode 5's 10 are in its own line | 975,0000.97M | 975,0000.97M | Same |
| Series identity | 233,0000.23M | 233,0000.23M | Same |
| Episode 5 with Hon. Michael Lee-ChinAt NCB on every route, with 10 social edits | 2,769,7472.77M | 2,769,7472.77M | Same |
| Season, before GCT | 13,375,10413.38M | 10,222,15710.22M | 3,152,9473.15M |
| Average per episode, before GCTThe season divided by six, Episode 5 included | 2,229,1842.23M | 1,703,6931.70M | 525,4910.53M |
| GCT at 15% | 2,006,2662.01M | 1,533,3241.53M | 472,9420.47M |
| Season, including GCT | 15,381,37015.38M | 11,755,48111.76M | 3,625,8893.63M |
Swipe the table to see every column →
| What it covers · Signature | All at NCBAt NCB | All in our studioStudio | You saveSave |
|---|---|---|---|
| Production and editingEpisodes 1–4 and 6. In our studio: three episodes a day over two days, with the stage left rigged. At NCB: two a day over three days, plus transport, building costs and half a day of crew time each day to set up and take down cameras, lights and sound. | 7,024,3577.02M | 6,142,6786.14M | 881,6790.88M |
| Studio saving10% off production and editing when you film in our studio, because the stage, cameras and lights are ours. | — | −614,268−0.61M | 614,2680.61M |
| Location lightingAt NCB: a daylight-balancing lighting package, a gaffer, a grip and power on every NCB day. Our studio is pre-lit. | 1,038,0001.04M | — | 1,038,0001.04M |
| Set design and buildAt NCB: every piece built for real and made to travel, with acoustic treatment for the atrium. In our studio the title wall and NCB's spaces are virtual, so only the foreground is built. | 1,726,0001.73M | 887,0000.89M | 839,0000.84M |
| Set rig and strikeAt NCB: crew and truck to put the set up and take it down every NCB day. In our studio only the Episode 5 day, which is at NCB on every route. | 788,0000.79M | 197,0000.20M | 591,0000.59M |
| Extra crew and lightingOn two studio days instead of three | 168,0000.17M | 112,0000.11M | 56,0000.06M |
| Hair and makeupOne fewer shoot day in our studio | 208,0000.21M | 156,0000.16M | 52,0000.05M |
| Extra pre-production | 83,0000.08M | 83,0000.08M | Same |
| Extra editing | 265,0000.27M | 265,0000.27M | Same |
| Social edits (25)Episodes 1–4 and 6; Episode 5's 10 are in its own line | 975,0000.97M | 975,0000.97M | Same |
| Series identity | 434,0000.43M | 434,0000.43M | Same |
| Teaser and test cut | 352,0000.35M | 352,0000.35M | Same |
| B-roll guest follow shoots | 640,0000.64M | 640,0000.64M | Same |
| Episode 5 with Hon. Michael Lee-ChinAt NCB on every route, with 10 social edits | 3,152,7473.15M | 3,152,7473.15M | Same |
| Season, before GCT | 16,854,10416.85M | 12,782,15712.78M | 4,071,9474.07M |
| Average per episode, before GCTThe season divided by six, Episode 5 included | 2,809,0172.81M | 2,130,3602.13M | 678,6570.68M |
| GCT at 15% | 2,528,1162.53M | 1,917,3241.92M | 610,7920.61M |
| Season, including GCT | 19,382,22019.38M | 14,699,48114.70M | 4,682,7394.68M |
Swipe the table to see every column →
| What it covers · Premiere | All at NCBAt NCB | All in our studioStudio | You saveSave |
|---|---|---|---|
| Production and editingEpisodes 1–4 and 6. In our studio: three episodes a day over two days, with the stage left rigged. At NCB: two a day over three days, plus transport, building costs and half a day of crew time each day to set up and take down cameras, lights and sound. | 7,024,3577.02M | 6,142,6786.14M | 881,6790.88M |
| Studio saving10% off production and editing when you film in our studio, because the stage, cameras and lights are ours. | — | −614,268−0.61M | 614,2680.61M |
| Location lightingAt NCB: a daylight-balancing lighting package, a gaffer, a grip and power on every NCB day. Our studio is pre-lit. | 1,038,0001.04M | — | 1,038,0001.04M |
| Set design and buildAt NCB: every piece built for real and made to travel, with acoustic treatment for the atrium. In our studio the title wall and NCB's spaces are virtual, so only the foreground is built. | 2,833,0002.83M | 1,454,0001.45M | 1,379,0001.38M |
| Set rig and strikeAt NCB: crew and truck to put the set up and take it down every NCB day. In our studio only the Episode 5 day, which is at NCB on every route. | 1,064,0001.06M | 266,0000.27M | 798,0000.80M |
| Extra crew and lightingOn two studio days instead of three | 754,0000.75M | 503,0000.50M | 251,0000.25M |
| Hair and makeupOne fewer shoot day in our studio | 208,0000.21M | 156,0000.16M | 52,0000.05M |
| Behind-the-scenes stillsOn two studio days instead of three | 366,6090.37M | 285,3120.29M | 81,2970.08M |
| Extra pre-production | 245,0000.24M | 245,0000.24M | Same |
| Extra editing | 732,0000.73M | 732,0000.73M | Same |
| Social edits (25)Episodes 1–4 and 6; Episode 5's 10 are in its own line | 975,0000.97M | 975,0000.97M | Same |
| Series identity | 597,0000.60M | 597,0000.60M | Same |
| Teaser and test cut | 492,0000.49M | 492,0000.49M | Same |
| B-roll guest follow shoots | 880,0000.88M | 880,0000.88M | Same |
| Lessons from the Journey recreations | 982,0000.98M | 982,0000.98M | Same |
| Speaker summaries | 786,0000.79M | 786,0000.79M | Same |
| Episode 5 with Hon. Michael Lee-ChinAt NCB on every route, with 10 social edits | 3,845,7473.85M | 3,845,7473.85M | Same |
| Season, before GCT | 22,822,71322.82M | 17,727,46917.73M | 5,095,2445.10M |
| Average per episode, before GCTThe season divided by six, Episode 5 included | 3,803,7863.80M | 2,954,5782.95M | 849,2080.85M |
| GCT at 15% | 3,423,4073.42M | 2,659,1202.66M | 764,2870.76M |
| Season, including GCT | 26,246,12026.25M | 20,386,58920.39M | 5,859,5315.86M |
The recommended route, Episodes 1–4 in our studio and Episode 6 at NCB, saves J$1,889,406 (Essential), J$2,532,406 (Signature) or J$3,060,406 (Premiere) against filming everything at NCB.
An hour at our studio with an NCB background live on the keyer and a stand-in on the chairs, before you commit.
A 5-minute test cut of Episode 1 to show staff before you lock the running time. Included at Signature and Premiere; an add-on at Essential.
After we walk the spaces with NCB facilities, we confirm one price for the agreed scope. After that it changes only by a written change order you approve.
Any episode can move between our studio and NCB. We reprice it openly, line by line.
One NCB approver, two rounds of changes per cut, and NCB's producer at the multiview on every shoot day.
The AI likenesses here are concept only. No likeness of Sheree Martin or Hon. Michael Lee-Chin is used beyond this proposal without written approval from their offices.
Pick a route and a tier to see the season total. Every figure includes Episode 5 and 35 social edits, and excludes GCT unless marked. Final figures are confirmed after we walk the spaces with NCB facilities.
Swipe the table to see every column →
| Season 1 · 6 episodes (JMD, before GCT) | Essential | Signature | Premiere |
|---|---|---|---|
| A · Our studio (lowest price) | 10,222,157average 1,703,693 an episode | 12,782,157average 2,130,360 an episode | 17,727,469average 2,954,578 an episode |
| C · Studio, Episode 6 at NCB (recommended) | 11,485,698average 1,914,283 an episode | 14,321,698average 2,386,950 an episode | 19,762,307average 3,293,718 an episode |
| B · All at NCB | 13,375,104average 2,229,184 an episode | 16,854,104average 2,809,017 an episode | 22,822,713average 3,803,786 an episode |
| C including GCT at 15% | 13,208,553 | 16,469,953 | 22,726,653 |
JMD, before GCT. GCT at 15% is added on the invoice.
Swipe the table to see every column →
| Add-on | Price |
|---|---|
| Extra social clip, vertical or horizontal | 34,000 each |
| Extra NCB space filmed as a studio background | 203,000 per space |
| B-roll follow shoot, one camera | 320,000 per half day |
| Season teaser (Essential) | 135,000 |
| 5-minute internal test cut (Essential) | 272,000 |
| Teaser and test cut together (Essential) | 352,000 |
| Downloadable speaker summary | 131,000 per episode |
| Lessons from the Journey virtual recreation (Essential, Signature) | 164,000 per episode |
| Episode landing pages, six pages with video and downloads | 500,000 build + 25,000 a month hosting |
| Wireless mic kit for NCB's own staff vox pops | At cost (about US$100 rental) |
| Episode 5 invited audience | We will quote |
| YouTube promotion: Shorts, the Legacy premiere and a paid campaign in Jamaica and the diaspora | We will quote, sized to the reach you want |
| Themed studio world | We will quote per world |
Two rounds of changes per cut are included; further rounds are J$10,000 each. Footage from YouTube or other third parties needs rights clearance, so B-roll from those sources is cleared through the guest or rights-holder.
Episode 1 can launch on Thursday 5 November if NCB confirms the route and tier by Tuesday 6 October. A letter of intent holds the dates while the PO is raised, and pre-production starts the same day.
We are open and flexible. Once we are talking, we will shape a budget that works for NCB and help you make each decision.
Craig Powe, CEO, and Richard Stewart, Chief Video Editor & Narrative Expert, Adtelligent · +1 876 616 8756
cpowe@adtelligent.net