Episode 1Influence Is the New Currency
Scott Dunn (Dream Entertainment) and Romeich Major (Romeich Major Marketing)
Authenticity, influence and modern leadership in emerging industries.
- Prepared for
- Jodianna Clarke, Roland Henry and Tajhera RagooNational Commercial Bank Jamaica
- Prepared by
- Craig Powe, Richard Stewart and Chris DerrellAdtelligent
- Following
- Your note of 2 Octoberand our proposal of the same day
Season 1, simpler production · for National Commercial Bank Jamaica
In Good Company with Sheree Martin
The same six conversations, produced more simply so Season 1 fits a tighter budget. Two ways to make it: in our studio, or in a room at NCB.
6episodes, as planned
2Saturdays of filming, 17 and 24 October
Namesand captions on every episode
J$1Man episode or less, before GCT
The short version
Option 1, in our studio: J$5,687,000 before GCT for all six episodes (J$6,540,050 with GCT), an average of J$947,833 an episode. Option 2, simple at NCB: J$5,211,000 before GCT (J$5,992,650 with GCT).
- What stays
- The guests, the warmth and Sheree's own voice. Only the production gets simpler.
- Sheree's time
- Two Saturdays, 17 and 24 October, plus a short slot at NCB for Episode 5 in Option 1
- Launch
- Episode 1 on Thursday 5 November
- Your budget
- If neither fits, tell us your number and we'll shape the season around it.
AI concept
AI concept reel · 33 seconds, no sound. AI concept footage that shows the direction, not the final production. Sheree Martin and Hon. Michael Lee-Chin appear as AI likenesses based on their official portraits. No likeness is used beyond this proposal without written approval from their offices.
Have a thought? Use Add a thought on any section, or Your thoughts at the bottom right. Sign in once; your note comes to Craig by email.
What stays the same
The same six conversations
The line-up, the warmth and Sheree's own voice stay exactly as planned. Each episode runs 30–45 minutes; Episode 5 runs up to an hour and is released in two parts.
Episode 1
Episode 2The Balancing Act
Sanya Goffe and Paige Golding
Ambition, wellbeing, family and purpose.
Episode 3The Art of Innovation
Kevin Kennedy and Rashidi Thomas (GiftMe)
Courage, creativity and leading transformation.
Episode 4Bridging the Generation Divide
Three generations of NCB team members
A roundtable on culture, mentorship and the future of work.
Episode 5 · The flagshipThe Legacy
Hon. Michael Lee-Chin, Chairman, NCB Financial Group
Stewardship, legacy and building institutions that endure, for NCB's 190th anniversary.
Episode 6Champions (working title)
Five or six players from NCB's Business House division-winning football team
Teamwork and winning together.
In every episode
Lessons from the Journey
About five minutes. Sheree shares one defining moment from her career and the practical lesson she took from it.
In every episode
My Question for NCB
Every guest leaves one question for the organisation. The best questions become clips, so staff can answer them on their phones.
Release cadence: one release a month from 5 November, as Sheree asked. Episode 5 is released in two parts. If NCB splits other long conversations in two, one part a month stretches the season towards 12 months.
How we keep it simple
Simpler production, the same show
What makes the show work is Sheree and her guests. We spend where staff will notice it, and keep everything else simple.
One camera, three shots
In our studio, one 4K cinema camera holds a wide of everyone in full, and we cut in closer shots from the same picture. A second camera can be added. At NCB we use two. See it below.
Recorded straight to our server
Studio episodes record directly to our server as lightly compressed 4K, so there is less to store and move. You get 4K files sized for streaming, plus full HD for phones and Teams.
A real set, simply dressed
Lounge chairs, a rug, plants, warm lamps and an In Good Company sign. In our studio it sits in front of an NCB background; at NCB it lives in one of your rooms.
Light that flatters
Soft light on every face, with NCB blue and a warm accent on the background, never on people.
A small, experienced crew
A director of photography, a camera and sound operator, a producer on the floor, and a makeup artist: full face for Sheree, light makeup for everyone else.
The conversation comes first
Cutting between shots carries the edit. We tidy the pace, clean the sound and add an intro, names and captions, so staff can follow with or without sound.
See it
One camera, a wide and two close-ups
In our studio, one 4K camera frames everyone in full. Because the picture is 4K, the edit can cut in close on Sheree or on her guests and still deliver sharp full HD. Press the buttons, or let it switch on its own.
Camera 1 · wideAI concept
The small frame in the corner shows the whole picture. The gold box is the part the edit uses. Both close-ups come from that one camera. A second camera can be added if the budget allows.
Sheree MartinPresident & CEO, NCBCaptions on every episode, so staff can follow on the atrium screens with the sound off.
In Good CompanyLessons from the JourneyCaptioned for phones and WhatsAppAI concept frames show the direction only. Sheree Martin appears as an AI likeness based on her official portrait; the guests are fictional. The caption and titles show placement, not real wording.
Two options
Two ways to make Season 1
Both cover all six episodes, with a small crew, names and captions, and two rounds of changes. Every line is shown, in Jamaican dollars before GCT.
AI conceptOption 1 · 4K, NCB background
In our studio
J$5,687,000before GCT, all six episodes
J$6,540,050 with GCT at 15% · average J$947,833 an episode before GCT
An NCB background behind every studio episode, one 4K camera with closer shots cut from the same picture, delivered in 4K, and the Chairman's conversation filmed at NCB with two cameras.
- Planning and guest coordination, with the Episode 5 room checked when we film the NCB background305,000
- The set: our furniture and a few branded pieces, in front of an NCB background we film at NCB433,000
- Two studio days for Episodes 1–4 and 6: one 4K cinema camera recording straight to our server, our studio lighting, a lapel mic on everyone and a small crew1,060,000
- Makeup on both studio days: full face for Sheree, light makeup for guests104,000
- Series look: intro, name titles, end card and the clip template206,000
- Editing all six episodes, with close-ups cut digitally from the 4K picture: pacing, sound clean-up, colour, an intro, names and captions, two rounds of changes; delivered in 4K for streaming and full HD1,821,000
- 24 captioned clips for phones (4 an episode, including the best My Question for NCB moments)816,000
- Episode 5, The Legacy, at NCB: one simple set-up with two cameras, makeup included647,000
- Producing, reviews and delivery for every channel, and the footage kept safe for 12 months295,000
- Season total, before GCTJ$5,687,000
AI concept
Option 2 · Lowest cost
Simple at NCB
J$5,211,000before GCT, all six episodes
J$5,992,650 with GCT at 15% · average J$868,500 an episode before GCT
A small room at NCB, simply dressed with coloured accent light. The set stays in NCB storage between Saturdays, and NCB provides food and drink on the day.
- Planning and guest coordination, including a walk-through of the room with NCB facilities354,000
- The set: NCB's own chairs with a rug, plants, lamps, coloured lights and an In Good Company sign, stored at NCB between days446,000
- Two Saturdays at NCB, three episodes a day, with the room set up on the Friday evening before the first: two cinema cameras, soft lighting with coloured accents, a lapel mic on everyone and a small crew1,512,000
- Makeup on both Saturdays: full face for Sheree, light makeup for everyone else104,000
- Series look: intro, name titles, end card and the clip template206,000
- Editing all six episodes: camera switching as the main edit, sound levelled, names and captions, an intro and limited B-roll; full HD. Episode 5 gets a fuller edit1,606,000
- 18 captioned clips for phones (3 an episode, including the best My Question for NCB moments)612,000
- Producing, reviews and delivery for every channel, and the footage kept safe for 12 months371,000
- Season total, before GCTJ$5,211,000
In both options The Legacy is filmed at NCB, so Mr Lee-Chin never travels to us. In Option 2 it is the first conversation on 24 October, at about 9:00; if another date suits the chairman better, we film it on its own date at NCB for J$647,000 more.
Our full proposal, with three cameras, built sets and more episodes filmed on location, is still available.See the full proposal ↗
Side by side
What's included
Everything below is in the price. Anything else is listed under Add more, with its price.
Swipe the table to see every column →
| Option 1 in our studio | Option 2 simple at NCB | |
|---|---|---|
| Episodes | All six, with Episode 5 in two parts | All six, with Episode 5 in two parts |
| Where we film | Our studio for Episodes 1–4 and 6; Episode 5 at NCB | A room at NCB for all six |
| Sheree's time | Two Saturdays at our studio, plus a short slot at NCB for Episode 5 | Two Saturdays at NCB, three conversations each |
| Cameras | One 4K cinema camera in the studio, with closer shots cut from the 4K picture; two cameras for The Legacy | Two cinema cameras, switched in the edit |
| The set | Our lounge furniture and branded pieces, in front of an NCB background we film at NCB | NCB's own chairs with our rug, plants, lamps, coloured accent light and an In Good Company sign |
| Sound | A lapel mic on everyone, in our soundproofed room | A lapel mic on everyone, with sound blankets out of shot |
| Makeup | Full face for Sheree, light makeup for everyone else | Full face for Sheree, light makeup for everyone else |
| The edit | Closer shots cut from the 4K picture: pacing, sound clean-up, colour, intro, names and captions; a fuller edit for The Legacy | Camera switching as the main edit: sound levelled, intro, names and captions, limited B-roll; a fuller edit for The Legacy |
| Clips for phones | 24 captioned clips, 4 an episode, including the best My Question for NCB moments | 18 captioned clips, 3 an episode, including the best My Question for NCB moments |
| Rounds of changes | Two per episode | Two per episode |
| Delivered | 4K files sized for streaming, plus full HD for the atrium screens, Teams, WhatsApp and YouTube | Full HD files for the atrium screens, Teams, WhatsApp and YouTube |
| Food and drink | Provided by NCB, or arranged by us at cost | Provided by NCB |
What's different
What we've simplified from the full proposal
Everything we've changed or left out to bring the cost down. Anything left out can be added back.
Swipe the table to see every column →
| Full proposal | Option 1 in our studio | Option 2 simple at NCB | |
|---|---|---|---|
| Cameras | Three cinema cameras; a fourth at Premiere | One 4K camera in the studio, two for The Legacy; a second studio camera can be added | Two cinema cameras |
| Picture delivered | Full cinema finish | 4K sized for streaming, plus full HD | Full HD |
| Where we film | Our studio and NCB, by route | Our studio; The Legacy at NCB | A room at NCB |
| The set | A built set and title wall, with up to three NCB backgrounds | Our furniture and a few branded pieces, with one NCB background | NCB's chairs, simply dressed, with coloured accent light |
| Lighting and crew | Fuller lighting, a director and a fourth camera at the higher tiers; location lighting and rigging at NCB | Our studio lighting and a small crew | A lean lighting kit and a small crew |
| Edit and graphics | Full edit with motion graphics, a series identity and props that stay with NCB | Intro, names and captions | Camera switching as the main edit, with intro, names and captions |
| Clips for phones | 35 | 24 | 18 |
| The Legacy | Its own day: the lift, the terrace walk and the chandelier room | One simple set-up at NCB | One simple set-up at NCB, first on 24 October |
| Teaser and test cut | Included at Signature and Premiere | Not included; a teaser can be added | Not included; a teaser can be added |
| B-roll of guests at work | Included at Signature and Premiere | Not included; can be added | Not included; can be added |
| Stills, Lessons recreations, speaker summaries, external cut | Included at Premiere | Not included; speaker summaries can be added | Not included; speaker summaries can be added |
| Rounds of changes | Two per cut | Two per episode | Two per episode |
Add more
Add only what NCB wants
Each price is fixed and before GCT.
Want something else from the full proposal, such as a third camera or a small invited audience for The Legacy? Tell us and we'll price it the same way.
Swipe the table to see every column →
| Add | Before GCT |
|---|---|
| A 60-second season teaser for the launch week | J$108,000 |
| Each extra captioned clip | J$34,000 |
| A second camera in the studio, switched liveOption 1 | J$389,000 |
| A 4K master of every episodeOption 2 | J$69,000 |
| Filmed B-roll of a guest at work, half a day | J$320,000 |
| Speaker summary, per episode | J$131,000 |
| Each further NCB background, filmed after hoursOption 1 | J$203,000 |
| The Legacy on its own date at NCBOption 2 | J$647,000 |
Build your season
Shape it to your budget
Pick an option, add only what matters to NCB, and see the total. Then send your choice to Craig and we'll confirm it.
A second camera in the studio, switched liveJ$389,000, before GCT
A 60-second season teaser for the launch weekJ$108,000, before GCT
Extra captioned clipsJ$34,000 each, before GCT
A 4K master of every episodeJ$69,000, before GCT
Filmed B-roll of a guest at work, half daysJ$320,000 each, before GCT
Speaker summaries, per episodeJ$131,000 each, before GCT
Further NCB backgrounds, filmed after hoursJ$203,000 each, before GCT
The Legacy on its own date at NCBJ$647,000, before GCT
Option 1 · in our studio
J$5,687,000 before GCT
J$6,540,050 including GCT at 15%
Average J$947,833 an episode, before GCT
Proof, not promises
Real work from our studio
The frames above are concepts. This is real: our studio, our cameras and conversations we have produced for clients.
Real footage · showreel
Adtelligent Studios in 94 seconds, with sound: the stage, the keyer, the cameras and the control room, with work for JDIC, the Students' Loan Bureau and others.
Real client work
Real client workWatch · 3:00
Real footage · 4KWatch · 2:52
Real client workWatch on BOJ's channelCOVIDcast for the PSOJ
A weekly conversation series that ran to 80 episodes, produced by Adtelligent.
The Ministry of Industry at our studio
The State Minister's tour of the studio, control room and soundproofed room.
Read ↗
Production schedule
Still on for 5 November
With an option, or a budget, by Friday 9 October, Episode 1 can still launch on Thursday 5 November. A letter of intent holds the dates while the PO is raised.
- Two Saturdays, 17 and 24 October. Option 1: Episodes 1–4 and 6 in our studio, and Episode 5 at NCB on a date set with the chairman's office. Option 2: three conversations each Saturday at NCB, with The Legacy first on 24 October.
- Option 2 needs the room on the Friday evening before the first Saturday, so we can set up quietly and start on time.
- Approvals: we assume NCB's consolidated feedback within three working days, with two rounds of changes per episode.
- After launch: one release a month, as Sheree asked.
- A short call on the options, and a look at the set: at our studio, or the room at NCB
- Option and Episode 1–3 guests confirmed; a letter of intent holds the dates
- Run sheets and questions agreed with NCB; Option 1's NCB background filmed after hours; Option 2's set built in the room on Friday evening
- Filming: Episodes 1, 2 and 3, with Sheree's intros and Lessons segments
- National Heroes Day
- Episode 1 first cut
- Filming: Episodes 4 and 6, and The Legacy in Option 2
- NCB's changes to Episode 1, consolidated
- Episode 1 second cut
- Episode 1 sign-off
- Final files to NCB comms
- Launch: Episode 1
What we need from NCB
To hold 17 October and 5 November
- Your option, or your budget, by Friday 9 October. If neither option fits, a figure is enough and we'll design the season around it.
- Guest confirmations: names and titles for the Episode 3 GiftMe guests, and whether Episode 1 adds a guest from payments.
- Episode 6 details: the players taking part, the division name and result, and any match photos or video.
- The Legacy: a slot from the chairman's office (first thing on 24 October in Option 2), and any 190th-anniversary branding to carry.
- Option 1: a short after-hours window to film one NCB background, and a room, power and quiet for Episode 5.
- Option 2: a room of about 6 × 5 m with a 2.7 m ceiling on both Saturdays and the Friday evening before, lockable storage nearby, air conditioning we can turn down while recording, a facilities contact, food and drink, and NCB's own chairs. Episode 6's team may need a larger room, such as the boardroom.
- One approver, with consolidated feedback within three working days for each round.
Terms
- Prices are in Jamaican dollars and exclude GCT at 15% unless marked.
- These options are a simpler version of our proposal of 2 October 2026, which is still available. Both are valid for 30 days from 2 October 2026.
- Prices are estimates and may change, up or down, as details are confirmed. Once the option and guests are set, we confirm one price for the agreed scope; after that, changes are made only by written change order.
- Payment terms: we propose 40% on signing, to book the crew, studio and dates; 30% after the October filming; and 30% on delivery. We are happy to agree a schedule that suits NCB's procurement.
- Rescheduling: a filming day moved with less than 72 hours' notice is charged at cost for crew and equipment already booked.
- Two rounds of changes per episode are included.
- Ownership and usage: NCB owns the finished episodes, clips and graphics once paid in full, for internal and public use. We keep the raw footage securely for 12 months, then hand it to NCB or delete it on request. We don't use any footage, or the likenesses in this proposal, in our own promotion without NCB's written approval, and we treat everything filmed as confidential. Licensed library music, and limited B-roll from free-licence stock or footage NCB supplies, are included for the agreed uses.
Next step
A short call to walk through the two options. Or tell us your number, and we'll shape Season 1 around it.
We'd love to make this show with you, at a budget that works for NCB.
Craig Powe, CEO, and Richard Stewart, Chief Video Editor & Narrative Expert, Adtelligent · +1 876 616 8756
cpowe@adtelligent.net